"There is no domestic production can not be fabric, leather or cotton, chemical fiber, blended, and so on, we are missing is a strong brand, which is why some foreign brand of the popular one on the 'Lions Mouth' , and even become the luxury of a reason people sell is the brand. "Shandong Province Textile Industry Association, Xia Zhilin had said in an interview with reporters.
The current international best leather, coupled with the best hardware, the cost of production of a top Replica Bags of about 500 yuan, Of course, you insert a drill what the other said. "Guangzhou Baiyun leather goods manufacturing enterprises Manager Mr. Kong told reporters, "a small bag Louis Vuitton hundreds of million units, its raw material cost accounts for less than 10% visible which profits."
U.S. "big treasure"
China has changed a "luxury"
"Luxury" what is "expensive" luxury, because the "quality" and "luxury"? Living in the United States for nine years, "returnees", Wells Fargo's chief fund overseas investment analyst Li Jun said in an interview with reporters: In fact, in the West, the luxury is more "luxury goods" in the mass consumer goods, consumption of the main or the public.
He explained: in the United States, Clinique, L'Oreal, the brand is very popular, as people love the big treasure. Clinique also twenty or thirty dollars a bottle in the United States, one hundred U.S. dollars to buy a cleansing to skin care. Replica
Chloe Handbags in the U.S. original price of 400 U.S. dollars a discount after more than two hundred U.S. dollars, while in the country how they have sold more than 5000 dollars, was a popular brand in the supermarket, to the domestic morph into a small number of affordable luxury. "
A province of Shandong Province pipe corporate middle managers Zhao confirmed to reporters that Li Jun, saying her studies after two years studying in the U.S. had just returned this year. "A trilogy of Clinique selling the cheapest in the United States, China sell the most expensive, is 22 knives in the airport duty-free butter 125ML (Dollar), domestic sales of 480 yuan. Clinique Water 400ML knife 16. domestic sales of more than 300. there are liquid soap, 200ML, the United States is the knife 12.5, more than 280 domestic. "
The same kind of cosmetics, a bag, at home and abroad is really so different in how? March 14, Jinan Ginza Mall, Hang Lung Plaza, a luxury enclave on-site interviews found that also the case. According to the staff of Hang Lung Plaza COACH exactly the same price, the price of domestic stores marked with the COACH Chinese official website.
Reporter access to the Fake
Chloe Handbags official marked by an embossed crocodile pattern handbags in China, the official online price of 6950 yuan, compared to $ 598 (about 3861 yuan) in the English the official online prices; a red leather flip handbag the price is 3800 yuan in China's official website, official website in English is only $ 298 (about 1924 yuan), nearly 50 percent of the domestic and foreign price difference.
COACH official website of New Product a minimum price of a handbag is priced at 3800 yuan, in the English Web site, the lowest price handbags priced at just $ 128 (about 826 yuan), so The price level in the country can only be regarded as high-grade consumer goods.
Luxury why domestic
"Lion's Mouth"
According to the World Luxury Association recently released on January 11, 2012, 10-year official reports, as of the end of December 2011, the total annual consumption of the luxury market in China has reached $ 12.6 billion (not including private jets, yachts and luxury cars) , accounting for 28% of the global share of China has become the world's largest share of luxury consumer countries.
But at the same time, Chinese consumers buy luxury goods outside the amount several times in the country, why sell expensive luxury goods in China? Volkswagen brand abroad, why become a luxury in China, "Lion's Mouth" sold to ordinary consumers is difficult to accept the high price?
Served on the overseas luxury goods group Bensonsung in a media interview, said the price of high-end brand in China is very strong, but much in the price of foreign concessions. Perennial in the United States Bensonsung these high-end brands every year in London, Milan, Paris, New York and other cities held two to three times the sale price to a staggering 1-2%.
Wells Fargo chief fund overseas investment analyst Li Jun told reporters in China, luxury goods, as imports of high-end consumer goods, according to the different categories of Fake
Handbags, generally required to pay 6.5% -18% import duty, VAT of 17%, and 30% consumption tax. Among them: import tariffs = CIF (Cost, Insurance, Freight, cost plus insurance and freight) price × import tariff rates; VAT = (CIF value + Customs Duty) × 17%; consumption tax = (CIF value + customs duty) ÷ ( 1 - consumption tax rate)] × Consumption tax rate ...
CIF price of a luxury, for example: $ 400 ($ 1 = 6.4 yuan), the import tariff rate of 15% VAT rate of 17% consumption tax rate of 30%, then calculate the result -
CIF price: 400 $ × 6.4RMB = 2560RMB
Import tariffs: 2560RMB × 15% = 384RMB
VAT: (2560RMB +384 RMB) × 17% = 500RMB (rounded)
Consumption tax: (2560RMB +384 RMB) ÷ (1-30%)] × 30% = 1261RMB (rounded)
"In other words, the CIF price of goods for 2560 yuan, the total completion of the imports have to pay taxes for 2145 yuan, and has reached more than 80% of the CIF price of goods, this CIF price of $ 400, luxury, and finally China's price of at least 4705 yuan, "Li Jun said.
He said that the domestic prices of luxury goods is much higher than outside China, the price level: an average 72% higher than in France, 51% higher than in the United States, about Hong Kong's high 45 percent ... high tax rates do lead to the prices of imported luxury high a key element.
Excessive pursuit of luxury goods
Gone up
Domestic fare increase of the heavy taxes only 'luxury' one of the reasons, factors to remove the tax point, the foreign price of domestic luxury even higher by about 20%. "Li Jun told reporters.
The price difference, the COACH spokesman, Victor Luis, President of COACH International Department of the retail business last year, said in an interview with reporters, foreign brand names there are price differences is a common phenomenon in the Chinese market. In fact, there are many of the reasons leading to price differences, including transport costs, marketing expenses, store opening expenses and store operating expenses are the COACH products in the United States and China Price inconsistent factors.
Additionally, in the United States has 70 years of history, COACH in the local market is the premier brand, and therefore have the economies of scale, however, international markets, including China, we do not yet have these advantages. "Victor, Luis said the markets of China and any other country or region, half of the price of the COACH product is only about traditional European luxury prices, our pricing reference points lower than the European luxury brands. "
"Another very important reason is the market, means that Chinese consumers of luxury goods sought this way, naturally raised their prices, worry about selling, and even some consumers believe that high prices can not afford is a luxury, some foreign brands but also conform to the domestic consumer psychology, and bid up prices too high. "Foreign Trade and Economic University of luxury Research Center, deputy Renzhou Ting told reporters.
Ironically, the luxury goods in China, in addition to the rich in the consumer outside the main force of the purchase of luxury goods do not have the economic capacity pursuit of luxury. The data show that the Chinese luxury consumer mainstream groups too young, concentrated between the ages of 25-45, average 15 years old, younger than the consumers of luxury goods in Europe than the United States 25-year-old young. The average of the world's luxury goods consumption is 4% of personal wealth, but some consumers, but 40% or greater proportion of buy luxury goods.
"I have a staff of 2,300 yuan a month's wages, others live frugally, but save more than two months salary to buy a iPhone4s today's young people is really the same and we do not." Jinan, an advertising executive directors Mr. Reporter laments. It seems that the luxury reason why the country can consume high, the main reason lies in the differences in consumer attitudes. Coupled with the concept of "Material" show off their wealth, "" competition, "Worship", excessive pursuit of luxury price of natural increase.
Local brands
Only watch others eat
"There is no domestic production can not be fabric, leather or cotton, chemical fiber, blended, and so on, we are missing is a strong brand, which is why some foreign brand of the popular one on the 'Lions Mouth' and even become luxury's a reason people sell is the brand. "the Shandong Province Textile Industry Association Xia Zhilin had said in the interview with reporters.
Luxury reason why the domestic popularity of brand heritage is also an important factor. Luxury Research Center of Foreign Economic and Trade University, deputy Renzhou Ting, some foreign brands, even the Volkswagen brand has to enter the Chinese to qualify as first-line luxury, but also a superior product quality and brand image and brand to convey a certain spirit and some domestic consumers agreed.
The current international best leather, coupled with the best hardware, the cost of production of a top bag of about 500 yuan, Of course, you insert a drill what the other said. "Guangzhou Baiyun leather goods manufacturing enterprises The manager Mr. Kong told reporters, "a Louis Vuitton packet at every turn tens of thousands of pieces, its raw material cost accounts for less than 10%, showing one of the profit."
However, even foreign second-tier brands are active in the Chinese market as a luxury to reap huge profits, local businesses can only be embarrassing to watch them eating the Chinese market this season.
Chinese Minister of Commerce Chen Deming once said, our own national brands, high-end consumer brands can not meet the material needs of the growing, the world's most famous export of the top 100 brands, China is still zero, should speed up the cultivation of local luxury brand. The attention of the global luxury market aimed at China, China is facing economic restructuring and brand updates, nurturing China's domestic luxury brand is imperative.
"At present, there have been a number of business people committed to the development of luxury and excellent designers, such as David Tang of Shanghai Tang, Guo Pei's Rose Square; There are some nice luxury goods, such as Maotai wine country, old jewelry phoenix Cheung, Chow Tai Fook, the top of the Big Red Robe tea, etc., but these luxury did not develop into a true luxury brand, its brand-ray radiation to a crowd of multi-level, not specific to the luxury consumer groups. "Zhou Ting, China local luxury brand is still in its infancy.
"Luxury brand must be rooted in the culture of the soil, such as French wines convey the romantic Frenchman, Swiss watches represent the spirit of excellence. Local luxury goods in order to develop, the same must be rooted in our rich cultural heritage." Zhou ting that China does not lack the cultural soil that gave birth to the local luxury brand Replica
Burberry Handbags, the traditional history of five thousand years of Chinese elements into the brand, you also need a long-term precipitation process.
No comments:
Post a Comment